Music Video
I will be creating a music video within the genre of hip hop. It is by "Jay Z" and features "Drake" and the track is entitled "Off That". The video will start with and establishing shot with the camera zooming through space and stopping to view one particular planet in detail. Then The artists within the video will be established with close up shots and low shots from the ground at a foot level. The whole video will feature the two artists in front of the camera while the weather on the set behind them changes constantly from, sunshine to rain to thunder etc etc. It will finish with a zooming out establishing shot of the two artists in front of the camera. It will contain lots of fast cutting shots, over the shoulder, high angle, low angle and chest height. It will be made sure that their are no dodgy shots and that everything within the mise en scene can be seen clearly. The transitions between shots will be simple with just a quick cut between shots, but some longer ones will be faded across each other in slow motion to give some variation.
The video reaches out to the hip hop market which is a fairly large worldwide. The audience can relate to the people in the video, because they are in a similar situation as to what the artists once were, with not alot of money and selling drugs etc etc to create income.
The budget will be $200,000, this will cover the equipment, staff, clothing, special effects and little parts of post production marketing. Blue screen will be used to shoot most of the video on, so that during post production editing the futuristic space style can be created to a proffesional level. The video will be available for download on itunes to ipods and it will be shown on major hip hop music tv channels such as, Mtv Base, Mtv, Flava, Kiss, BET and Channel U. There will be a pre-release advert to go on these channels which will show a short 10 second clip of the video edited down with a voice over describing the video and when its released on tv and online.
The Video will be marketed in several ways. First there will be an online advert placed on various websites to promote the video. Then as I said before there will be a tv advert shown nationwide in the UK and America, this will only be a 10 second clip with voice over. The USP of this video is the futuristic feel, the special effects imposed on the video in editing will set it apart from the rest.
Proposal – Josh Gamble
CD Packaging
The CD package will consist of a front cover, back cover and a booklet inside. The front cover will mainly consist of a picture of the artist and his surroundings, it will be themed in space and this will follow through the whole product. The album title and artists name will be in big bold lettering at the top of the cover to grab attention from the consumer. The back cover will follow on from the front, so if you folded it all out it would be one big image. It will consist of the track list, information about the record label and the main players that were involved in producing the CD. Inside, the booklet will contain production information for each song on a different page. The whole product will follow a futuristic design, which in turn will link to the artist and the sub genre that the music falls into. Colours used will be lots of silver, black and yellows with the odd other colour to add variation to the design.
Although the main genre is hip-hop, the style will be futuristic. It will target an audience anywhere from 15-30 and even above. The way in which the cover will be designed should complement the consumer and attract attention from the buyer. Before the actual release of the main product, an EP will be released as a teaser to help the product gain popularity and keep the consumer waiting and help build anticipation. The EP will consist of 5 singles, 3 that have already been released and 2 new songs.
The reason why this particular audience is being targeted is because this market will always be there. In America ghettos or neighbourhoods are called “the hood”, there are millions of people who can relate to the type of music that it involves and therefore will go out and purchase it. It will also target young people who may aspire to be as big as the artist, a lot of young black Americans aspire to being rappers or wealthy businessmen and this product can again relate to what these people are going through.
The product will be marketed in several ways. The first being T.V. adverts to help it gain nation and worldwide notification. The second will be the EP, which will be, released a couple of months prior to the complete CD, to build anticipation. The third will be a nationwide tour involving all the features on the album, which will last 4 weeks and will help to promote the CD further.
When the CD is officially released it will be available in the main chain stores such as HMV and Zavvi. It will also be available for download on places like Amazon and iTunes. It will retail at £10.99 which considering the all the contents that the product consists of, it is a good and fair price which matches most other newly released CD’s on the shelves. The EP will retail at £4.99, a cheap price which will entice the consumer to come back and buy the official release, therefore possibly making an overall sum of £15.98.
Sample Material By KidEight.com
Sample Material By Me
