Evaluation
In terms of creativity i think i have always been creative but as the course has gone on, i believe i have improved my level of skills in order to improve my creativity. I have took more time in thinking through my ideas to make sure that i have given enough thought to the work. I have always got more than one idea in my head, so that if i try one and it doesn't work for me then i can try another idea. I may have a plan to work to, but as i go along, if i think of something that i think will benefit the work and make it look more creative, then i will incorporate it into the design.
I think i work accurately, although i may not always stick completely to the plan, i will always make sure that everything is in the right place and that it looks how i want to. I always try to make my work the best quality i can, this may be picking the correct font, making sure the blending is good or making sure that everything is lined up and it doesn't look a mess at the end.
I am not very good at meeting deadlines. Despite this, i will always try to get my work in at some point, it is never forgot about. Hopefully the quality of my work may make up for this lack of organization. I believe that i have improved on meeting deadlines that are set over the course and that most of my work is in on time, recently this has been relatively better.
The main piece of equipment i use is the computer, mostly Adobe Photoshop, but i have also become more familiar to using the macs and what they have to offer, i wasn't particularly user friendly with them before as i use mostly windows, but now i can use both to my advantage . However, before i began the course i had no knowledge of lighting, now i feel confident using three point lighting, using the gels on the lens and getting all the right positioning to give the correct effect. I have also learned how to make sets using the bare minimum materials, but also come out with decent images.
I think my ability to share a tasks with people and work in a team is fairly good. Although i am not very controlling and like to sit back and be calm, i can hold my own and get what i want, such as in unit 17 we had to setup a cardboard village and use lighting to take pictures for a poster, i had to direct people around and tell them to do for what i wanted. However I would rather work independently as i feel this is the way where i can get everything as i want it and get the desired outcome without intervention from anyone else. In unit 17 we also had to be directed by other peers and be told what to do, i handled this pretty well and listened to what the person wanted and followed their instructions. For our recent unit 2 pre production work we had to sit round a table and discuss each others ideas for their production work. There was a camera set up and we simply told the group what we were planning to do and got constructive feedback on how to possibly improve our product for the better. Although i listened well during the feedback i was given i wouldn't say that i will actually use any of the ideas that were presented to me, this may be because i like things my own way and would rather come up with something different myself, but possibly referring to the feedback a bit.
I think that my print skills are particularly good, as i have gone through the course i have bettered myself on photo shop and learned how to get new effects and make my work look of a higher quality overall. I have also worked at home on photo shop just making random CD covers, this has also helped me progress. Because of this, i don't think there is much more i need to know about how to use photo shop, but however i do need to learn more about the audio visual side of the course, if i put the work in and practiced using a video camera and lighting etc etc, i think i could better my overall skills in media.
Thursday, October 8, 2009
AOB 4
“Report from primary and secondary research”
Name – Josh Gamble
Product – CD Packaging (Front, Back & booklet)
Research
The research that I did to aid me in improving my ideas for my product was mainly in the form of speaking to a focus group that consisted of my target audience. This allowed me to get some more in depth information into what I was potentially going to produce, by getting valuable knowledge from what other people wanted to see in this product. As I spoke about my product to the group and relayed my ideas, I was getting feedback that I could take away and use, I could have gathered any old people to feedback to me but they wouldn’t have had the relative knowledge about the genre in order to give useful information back to me, but having a group that specifically listened to the Hip Hop/R&B genre meant they were able to understand the logic behind my ideas and could use it to feedback positively and negatively.
Primary Research
From this focus group meeting I managed to get a more in depth view into what the consumer was looking for in this product and get a good amount of primary research. My initial idea was to create a futuristic style cover and use this design throughout the packaging, the group thought this was a good idea but after showing my mock ups, it was drawn to my attention that I needed to edit certain areas of the product to meet the demands of the consumer group.
Secondary Research
Secondary research I did on the Internet and through my own knowledge. I used other examples of material to get ideas and get inspiration. I found other CD covers and packaging that were of the same genre and analysed them to further my knowledge of the product. Then I did a random survey to find out what genre’s of music fitted into peoples top five favourite, there were other genres that came in front of Hip Hop, so this made me realise that I had to give this a strong USP (unique selling point) and make this product stand out from the crowd.
Overall Conclusions
From all this research I managed to retain lots of things that I will attempt to implement into my design. I will still use a futuristic style, but I will be using bright colours instead of dark, gloomy colours. I will also have to consider a different setting on the main cover, as the one chose before did not really fit in with the design. Overall, the research I conducted has helped me come to a more complete decision over what my product has to look like in order to get noticed and sell.
Name – Josh Gamble
Product – CD Packaging (Front, Back & booklet)
Research
The research that I did to aid me in improving my ideas for my product was mainly in the form of speaking to a focus group that consisted of my target audience. This allowed me to get some more in depth information into what I was potentially going to produce, by getting valuable knowledge from what other people wanted to see in this product. As I spoke about my product to the group and relayed my ideas, I was getting feedback that I could take away and use, I could have gathered any old people to feedback to me but they wouldn’t have had the relative knowledge about the genre in order to give useful information back to me, but having a group that specifically listened to the Hip Hop/R&B genre meant they were able to understand the logic behind my ideas and could use it to feedback positively and negatively.
Primary Research
From this focus group meeting I managed to get a more in depth view into what the consumer was looking for in this product and get a good amount of primary research. My initial idea was to create a futuristic style cover and use this design throughout the packaging, the group thought this was a good idea but after showing my mock ups, it was drawn to my attention that I needed to edit certain areas of the product to meet the demands of the consumer group.
Secondary Research
Secondary research I did on the Internet and through my own knowledge. I used other examples of material to get ideas and get inspiration. I found other CD covers and packaging that were of the same genre and analysed them to further my knowledge of the product. Then I did a random survey to find out what genre’s of music fitted into peoples top five favourite, there were other genres that came in front of Hip Hop, so this made me realise that I had to give this a strong USP (unique selling point) and make this product stand out from the crowd.
Overall Conclusions
From all this research I managed to retain lots of things that I will attempt to implement into my design. I will still use a futuristic style, but I will be using bright colours instead of dark, gloomy colours. I will also have to consider a different setting on the main cover, as the one chose before did not really fit in with the design. Overall, the research I conducted has helped me come to a more complete decision over what my product has to look like in order to get noticed and sell.
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