AOB 4

“Report from primary and secondary research”

Name – Josh Gamble
Product – CD Packaging (Front, Back & booklet)

Research
The research that I did to aid me in improving my ideas for my product was mainly in the form of speaking to a focus group that consisted of my target audience. This allowed me to get some more in depth information into what I was potentially going to produce, by getting valuable knowledge from what other people wanted to see in this product. As I spoke about my product to the group and relayed my ideas, I was getting feedback that I could take away and use, I could have gathered any old people to feedback to me but they wouldn’t have had the relative knowledge about the genre in order to give useful information back to me, but having a group that specifically listened to the Hip Hop/R&B genre meant they were able to understand the logic behind my ideas and could use it to feedback positively and negatively.

Primary Research
From this focus group meeting I managed to get a more in depth view into what the consumer was looking for in this product and get a good amount of primary research. My initial idea was to create a futuristic style cover and use this design throughout the packaging, the group thought this was a good idea but after showing my mock ups, it was drawn to my attention that I needed to edit certain areas of the product to meet the demands of the consumer group.

Secondary Research
Secondary research I did on the Internet and through my own knowledge. I used other examples of material to get ideas and get inspiration. I found other CD covers and packaging that were of the same genre and analysed them to further my knowledge of the product. Then I did a random survey to find out what genre’s of music fitted into peoples top five favourite, there were other genres that came in front of Hip Hop, so this made me realise that I had to give this a strong USP (unique selling point) and make this product stand out from the crowd.

Overall Conclusions
From all this research I managed to retain lots of things that I will attempt to implement into my design. I will still use a futuristic style, but I will be using bright colours instead of dark, gloomy colours. I will also have to consider a different setting on the main cover, as the one chose before did not really fit in with the design. Overall, the research I conducted has helped me come to a more complete decision over what my product has to look like in order to get noticed and sell.